KPMG Brand Ambassador and PGA Tour Professional Phil Mickelson joined fellow golf superstar Tiger Woods and NFL legends Tom Brady and Peyton Manning by raising over $20 million for COVID-19 relief efforts during The Match: Champions for Charity.
The four competitors, in conjunction with media partner WarnerMedia, combined to make a $10 million charitable contribution to COVID-19 relief. By the end of the telecast, over $20 million in donations were made to organizations working across multiple areas of need including DirectRelief.org, which equips health workers on the front lines with life-changing medical supplies; the American Red Cross, which is investing in blood treatment options and providing regional support to communities; and Save Small Business, a grant-making initiative to help small business employers who are struggling due to the pandemic. It also included a partnership with the much publicized “All In Challenge,” which surpassed $50 million in donations on Sunday.
The 18-hole match play event was full of entertaining moments from both the on-course play and the broadcast integration. Making the turn at 3-down, a late charge on the back nine saw Mickelson and Brady pull the match to within one with three holes to play. Ultimately, Woods and Manning were able to hold on to their lead, and closed out the match on the 18th hole, winning 1-up.
According to Turner Sports, The Match became the most-watched golf telecast in the history of cable television, averaging 5.8 million viewers. The event peaked at 6.3 million viewers from 5:45-6:00. For comparison, the one-day golf event averaged more viewers than three of the last five final rounds of the U.S. Open on FOX.
Congratulations to all four competitors on a memorable event and an outstanding contribution to COVID-19 relief!